Bad Bunny Streams Skyrocketed After the Super Bowl, up 175% in the U.S.
The legacy of Bad Bunny’s Super Bowl halftime show continues.
Bad Bunny’s presentation at the Super Bowl’s half-time show not only marked a cultural milestone due to its full interpretation in Spanish; it also triggered a market phenomenon that illustrates how live entertainment can become an immediate economic cataly...

The legacy of Bad Bunny’s Super Bowl halftime show continues.