Bad Bunny Streams Skyrocketed After the Super Bowl, up 175% in the U.S.
The legacy of Bad Bunny’s Super Bowl halftime show continues.
A Super Bowl halftime show months in the making unfolded largely in Spanish—bold, unapologetic, and pulsing with Latin rhythm. Leave it to Bad Bunny to command one of the world’s biggest stages while having millions bobbing, weaving, and smiling to a beat r...

The legacy of Bad Bunny’s Super Bowl halftime show continues.